As you pass through the massive security gates of the primary Jesse Itzler house in Atlanta, the immediate impression is one of absolute privacy and architectural scale. Valued at an estimated $15 million, this sprawling luxury estate serves as the main sanctuary for ultra-endurance athlete and Marquis Jet co-founder Jesse Itzler, alongside his billionaire wife, Spanx founder Sara Blakely. The estate expertly blends historic European elegance with clean, modern structural elements across its massive layout.
Stepping into the property, the home reveals itself not just as a display of wealth, but as a high-performance living hub designed tailored to the couple’s intense, wellness-focused lifestyle. From the manicured acreage to the custom architectural choices, every square foot of the Jesse Itzler real estate portfolio reflects a precise balance between family comfort and elite athletic optimization.
Who Is Jesse Itzler?
Jesse Itzler co-founded Marquis Jet, the private aviation company he later sold to Berkshire Hathaway’s NetJets. He is also an early investor in Zico Coconut Water, a bestselling author, and a former rapper who once wrote the jingle for the New York Knicks.
Since 2015, he has held a minority ownership stake in the Atlanta Hawks, part of an ownership group led by Tony Ressler that purchased the team for $850 million. Itzler is also known for his extreme endurance pursuits, including multiple Ultraman triathlons and a stint living with a Navy SEAL, which he documented in his bestselling book.
Who Is Sara Blakely?
Sara Blakely founded Spanx in 2000 after cutting the feet off a pair of pantyhose to create a smoother look under white trousers. That idea grew into a shapewear empire that made her one of the youngest self-made female billionaires in the world.
In 2021, Blackstone acquired a majority stake in Spanx, valuing the company at $1.2 billion, with Forbes estimating her net worth afterward at $1.3 billion. She remained Executive Chairwoman and, in 2024, launched a new footwear brand called Sneex.
Itzler and Blakely met at a charity poker tournament in 2006, married in 2008, and have four children together.
The Itzler-Blakely Property Snapshot
| Property | Location | Reported Size | Notable Feature |
|---|---|---|---|
| Primary residence | Atlanta, Georgia | Approx. 10,000 sq ft | Solar-powered, private pool, home spa |
| Former Brookhaven estate | Atlanta, Georgia | Approx. 4,820 sq ft | Sold; built in 1954 |
| Coastal lots | Clearwater Beach, Florida | Two adjoining lots | Purchased for $8.8 million in 2011 |
| Additional residences | Connecticut and California | Not publicly confirmed | Reported in a 2011 profile, current status unclear |
Exact current market values for the family’s Atlanta home have not been made public, so any specific dollar figure circulating online should be treated as an estimate rather than a confirmed sale or appraisal price.
Inside the Jesse Itzler House
The couple’s primary residence is a roughly 10,000-square-foot, solar-powered home in Atlanta, Georgia. Solar power is a distinctive choice for a home this size, and it fits Itzler’s broader interest in performance, self-sufficiency, and doing things differently from his peers.
Family Living Spaces
The home is built for a busy household of six. It includes a well-appointed kitchen with modern amenities, a family-friendly layout, and a dedicated playroom for the couple’s four children.
Outside, there is a private backyard pool, giving the family its own resort-style space without leaving home. Earlier reporting on one of the couple’s Atlanta properties also mentioned a gumball machine, a lighthearted touch that suggests a home designed around fun as much as function.
Wellness and Recovery Spaces
Given Itzler’s ultra-endurance background, it is no surprise that recovery features prominently in the home’s design. The property includes spa-quality steam and sauna rooms, the kind of amenities usually found in high-end athletic facilities rather than family homes.
This wellness focus lines up with the philosophy Itzler wrote about in his book on training with a former Navy SEAL, where discomfort, recovery, and daily discipline are treated as non-negotiable parts of life.
Everyday Comfort Details
Beyond the standout wellness rooms, the home includes the practical comforts you would expect at this level:
- A dedicated media or bonus room for downtime
- A private pool for year-round outdoor living in Atlanta’s mild climate
- Solar infrastructure that reduces the home’s environmental footprint
- Family-oriented spaces suited to four children
A Wider Real Estate History
The Atlanta home is not the only property connected to the couple over the years. In 2011, Blakely purchased two lots on Florida’s Clearwater Beach for $8.8 million, according to the Tampa Bay Times.
A 2011 New Yorker profile also reported that the couple owned homes in New Fairfield, Connecticut, and La Jolla, California. Blakely additionally owned a Central Park-facing New York apartment that she purchased for $12.11 million in 2008 and sold for $30 million in 2014. Whether the Connecticut and California properties remain in the family’s portfolio today has not been confirmed by more recent reporting, so readers should treat that detail as historical rather than current.
Career and Personal Life
Blakely grew up in Clearwater, Florida, studied communications at Florida State University, and initially planned to become a lawyer before a disappointing LSAT score sent her toward a very different path. She has said she developed her original Spanx prototype with two years of research and $5,000 in savings.
Itzler built his fortune before meeting Blakely, largely through Marquis Jet and early positioning in Zico Coconut Water. The couple has described a marriage where each partner runs their own business independently, with Blakely based in Atlanta and Itzler frequently splitting time between cities for work.
Both are committed philanthropists. Blakely was the first self-made female billionaire to sign the Giving Pledge, committing to give away at least half of her wealth, largely through her foundation’s focus on women and girls.
Why This Home Fits Their Lifestyle
Every detail of the Atlanta property points back to how the couple actually lives. The solar setup reflects a household that likes doing things its own way. The wellness rooms reflect Itzler’s training regimen. The pool and playroom reflect four kids who need space to be kids.
It is a home built around performance and family life in equal measure, which fits a couple who made their fortunes through discipline, invention, and a willingness to bet on unconventional ideas.
The Elite Enclave: Jesse Itzler’s High-Profile Celebrity Neighbors
Jesse Itzler and Sara Blakely’s primary estate is situated in Buckhead, Atlanta’s most prestigious and high-net-worth neighborhood. Frequently dubbed the “Beverly Hills of the South,” this ultra-exclusive enclave is famous for its massive, rolling acreages, dense tree lines, and unparalleled privacy. Living in this elite pocket means sharing a zip code with an elite tier of global music icons, Hollywood powerhouses, and billionaire sports tycoons.
The immediate radius around the Itzler-Blakely mansion includes some of the most high-profile real estate owners in the country:
- Steve Harvey: The veteran media mogul and entertainer resides in a massive, sprawling mega-mansion in Buckhead—a historic property he famously purchased from billionaire filmmaker Tyler Perry.
- Cardi B and Offset: The hip-hop power couple commands a heavily guarded, custom-built luxury estate hidden deep within Buckhead’s private, wooded corridors.
- Arthur Blank: The billionaire co-founder of Home Depot and owner of the Atlanta Falcons (NFL) and Atlanta United (MLS) maintains a premier private estate along this same elite residential stretch.
- Elton John (Legacy Entity): For decades, the legendary music icon anchored the neighborhood’s luxury real estate presence from his iconic, multi-unit residential compound atop the Park Place tower on Peachtree Road.
Frequently Asked Questions
Where do Jesse Itzler and Sara Blakely live?
They live in Atlanta, Georgia, in a solar-powered home reported to be approximately 10,000 square feet.
What is Sara Blakely’s net worth?
Forbes estimated her net worth at approximately $1.3 billion following the 2021 Blackstone deal that valued Spanx at $1.2 billion.
What is Jesse Itzler known for?
He is known for co-founding Marquis Jet, investing early in Zico Coconut Water, holding a minority ownership stake in the Atlanta Hawks, and writing bestselling books about endurance and discipline.
Do they own other properties besides the Atlanta home?
Reporting from 2011 pointed to properties in Connecticut and California, plus Florida beachfront lots purchased that year. It is not publicly confirmed whether all of these remain part of the family’s current portfolio.
How much is the couple’s Atlanta home worth today?
No confirmed current market value has been published. Readers should be cautious of any specific figure circulating online without a cited source.
Their Atlanta home is less a status symbol than a working reflection of how this couple built their fortunes, one part discipline, one part invention, and one part family life lived on their own terms.
